The world’s top brands trust the AppsFlyer Cloud to help them build great products, create exceptional experiences, and preserve customer privacy. AppsFlyer is an Israeli-based mobile attribution and marketing analytics platform that helps businesses to track and analyze user engagement across various marketing channels, such as mobile apps, websites, and social media. The company was founded in 2011 by Oren Kaniel and Reshef Mann and has grown rapidly to become a leading player in the mobile marketing space. AppsFlyer's platform uses a proprietary algorithm to track user behavior and attribute app installs, in-app events, and other actions to specific marketing campaigns. The platform provides real-time analytics and insights that enable businesses to optimize their marketing strategies and drive better ROI. AppsFlyer has partnerships with leading mobile platforms and technology providers, including Google, Facebook, Apple, and Salesforce, and its platform is used by thousands of businesses across a wide range of industries, including gaming, retail, and finance. The company has received numerous awards and recognition for its innovative approach to mobile marketing, including being named a Forbes Cloud 100 company in 2020. Overall, AppsFlyer is a leading provider of mobile attribution and marketing analytics solutions, helping businesses to better understand and engage with their mobile users and drive better business outcomes.